DESIGN FOR RURAL INDIA



For this classroom project, I travelled to Boriavi, a village in Gujarat, India. Over the course of 10 days of field work, I identified design opportunities through primary and secondary research and personal interviews. One of the most pressing issues the village was facing was that of high mortality rates because of unhealthy eating habits. This also resulted in high spending patterns to pay the hospital bills which they could not afford.

THE CHALLENGE:

HOW CAN I PROMOTE HEALTHY EATING HABITS AMONG CHILDREN IN THE HIGH SCHOOL IN BORIAVI?

In the next 2 weeks, I designed a program called 'Amaari Vaadi' which means 'Our Garden' in the regional language. This education model would not only teach them WHY to eat healthy but also teach them HOW. 


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I created stakeholder profiles to understand the roles and responsibilities of everyone in the family because my aim was to eventually spread the message to the entire family  through the child.

The students would learn how to grow healthy fruits and vegetables in a backyard plantation site by experts. This program will encourage participation of parents as experts since farming is the main occupation in Boriavi. At the end of the program they will host a lunch and cook the vegetables that they have grown together.

Establishing a strategic context around how this program would work was essential. I imagined a partnership with Herbalife, India to run this program.




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Wall paintings are an effective medium of marketing and communication in rural India. Inspired by the Warli, a traditional art form in India, I designed these illustrations that shows the steps to be followed to sow seeds to be painted on the walls near the plantation site in the school.


These posters talk about the nutritional value of each vegetable or fruit and are to be displayed in the class. The pocket at the bottom right corner is for the teacher to put in the particular fruit or the leaves for the children to see, touch and smell the vegetable/fruit.


 These bags are designed to be used by the children's mother when they go to the market. It says 'My child has sown the seed and I will take care of it' which signifies the transition of the responsibilities of the child to the parents through this program and displays their support for their child and the mission of eating healthy.             The visuals on the bag suggest healthy fruits/vegetables that should be in the bag.

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Photography: Vidhi Shah