Quadio is a company based in Pune, India that produces unique and personalized hearing aids. Their brief for me included this question of how can we make wearing hearing aids as 'cool' and accepted as wearing eye glasses.
HOW CAN THE BRAND DESIGN OF QUADIO REFLECT THE UNIQUENESS AND APPEAL OF THE PRODUCT?
Inspired by the form of the ear and the earphones, I designed the logo and developed a visual language that followed through the design collaterals. These included stationery, business cards, and the software interface. The process of this project was different and enjoyable because I worked very closely with the development team and included their feedback at necessary stages.
The final logo inspired by the form of the ear and using the negative space to suggest the earphone and also the letter Q. This logo was chosen by the staff and the management of the company.
Different color options for the logo
I also designed a brand book for the company to use that lays out the direction to use the logo to maintain the consistency and the visual language.
Stationery design for the company
Software interface design for Quadio